Two firms, $17.6 million: the Florida data and consulting market

Simwins and Data Targeting between them billed $17.6 million to Florida candidates and committees since the 2025 reports began, more than every other data and consulting vendor in the state combined. Simwins serves 83 Republican accounts with media, mail, texting and data bundled into one retainer; Data Targeting's business is the Senate Republican caucus committee, which paid it $5.4 million.

Published: 06 Sep 2026
Access: Summary public

Headline figuresLR-2026-002

Measured from filings

$9.6M
billed by Simwins across 83 candidate and committee accounts: $8.1M
billed by Data Targeting across 35 accounts, $5.4M of it from one caucus committee: 65
candidate campaigns subscribing to Webelect, at a median under $1,500: 100%
of Simwins' and Data Targeting's candidate clients are Republican

Sources: Expenditure lines on every state candidate and committee account, 2025 to date

The full brief includes the ranked tables behind each figure, the query that produced it, and the filing references for every line, so any number can be checked against the original report.

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